If you are looking for anything resembling comfort in the hotel you are staying at while in London, this is definitely NOT it. I have never stayed at a hotel with such low standard, anywhere, and I travel to London on a monthly basis.
The people at reception were the laziest staff I have ever come across, barely making an effort to get off the chair to sort out the check-in.
The room, single in my case, was the size of a walk-in closet, and you could not open the door to the bathroom fully as it hit the foot of the bed halfway. The bathroom had a dirty and damp feel to it, with water from the shower, despite the shower curtain, running out on the floor. One evening I found a little snail on the bathroom floor.
Miraculously, the bed was clean (I checked it every time before I went to bed) and quite comfortable (if you like me prefer harder beds).
The price includes breakfast, it says, but it is a breakfast not worth the name. There was absolutely nothing to eat except cornflakes with milk. No yogurt, no muesli, no fruit, no cheese, no sausage. Just some dry croissants and rolls with butter and jam. The coffee was cold and I had to tell the staff to get hot coffee, which they did.
The location of this hotel was very good, but there are lots of other hotels, probably better because you can't get much worse than this, in the vicinity to choose from.
I will never, ever, stay at this hotel again.