I can highly recommend Q! Resort if you are planning to go to Kitzbühel. We spent five nights there in one of their L rooms, with balcony and view towards the river. The room was absolutely beautiful, although it got a bit hot during the night so we had to sleep with the balcony door open. The spa area was relaxing and the garden with the swimming pond great. The staff was confused at times but tried their best to help us. The night we arrived the food was mediocre at best, but the following nights it was very good, although the portions a bit small. The wine list was rather simple, but we enjoyed a good austrian wine our last night. We arrived by train, so the location was perfect! It's just a short walk up to the city center where you easily can rent bikes. I'd recommend you to rent a bike at element3 (close to the Bergbahn), and also to try one of their adventures, such as canyoing. Kitzbühel was great, and I would definitely return to the village and to Q! Resort!