The hotel itself is very modern, clean, and quite cozy due to the unique interior. The location was good (5-10 min walk from Ealing Brodway metro station). There are many stores and restaurants close by.
The bedroom for two was large and clean, and the bed comfortable. However, notice that there are no proper plugs in the bathroom and only two plugs in the bedroom (2 regular plugs + one USB plug). Both mirrors in the room were quite bad (especially the one in the bedroom; it had brown "stains" in it (part of the design)). The bathroom floor was another unfortunate interior choice. The interior certainly was modern, but some choices were highly unpractical.
The breakfast tasted good and was certainly fresh, but the selection was limited (bread, croissants, muffins, cheese, ham, juice, coffee etc.). No warm foods. Everything tasted appetizing, but diet restrictions have not been taken into consideration so do not expect milk-free or gluten-free versions of anything.